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No happy ever after for bridal shop 14 March 2014

A Sheffield-based bridal wear store has entered administration as a result of rising costs and online competition.

Administrators have been called in to Blissful Daze Limited which had been trading for eight years, resulting in redundancy for the three staff of the business.

The company suffered financially as potential consumers tended to purchase from online retailers after using the shop for dress fittings.

Andy Wood and Chris White of The P&A Partnership were appointed joint administrators of the company on 5 March.

Wood said: “This business has been badly affected by changing consumer habits and the global increase in raw material costs.

“Customers were using Blissful Daze as a showroom to try on dresses and then going online to buy them.

“Sadly, this is another case of the high street being badly affected by the internet shopping phenomenon and, unfortunately, the owners of Blissful Daze could no longer compete.”

As well as consumer habits, the business suffered from decreasing margins due to increased fabric and logistics costs coupled with rising wages in China, where the majority of business’ products were manufactured.

Margins were further hit because the business was also unable to absorb the increase in VAT into stock prices.



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