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Events group enters administration 17 December 2013

The Happy People Corporation Ltd, a corporate events group which traded as The Alternative, has gone into administration.

The London-based firm specialised in brand engagement, handling global project, campaigns and events on behalf of a prestigious client base.

Having traded for 17 years, the corporate events groups worked with the likes of the BBC, Samsung, Nokia, Sainsbury, Orange, American Express and T-Mobile.

Employing 12 staff, the firm had a turnover in the area of £3m.

Tim Ball, restructuring services partner at Mazars, was appointed administrator to The Alternative, and is aiming to save employee jobs while continuing to provide services to clients of the company.

Ball said: “We shall be trading on and are in negotiations with potential interested parties to sell the business as a going concern.”



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