The executive director of the ICAEW’s members and operations division – Robin Fieth – has been confirmed as the new chief executive of the Building Societies Association.
Fieth will take on the role from 1 December 2013, replacing the current director general role occupied by Adrian Coles.
The new BSA boss joined the ICAEW in 2002 as director of Finance and has previously held senior positions in the corporate sector, including finance director and company secretary at GiroVend Cashless Systems PLC.
A fellow of the ICAEW, he is a member of the main Board and also has responsibility for regional operations, marketing, finance and IT as well as being spokesman on economic affairs.
In the official announcement of today’s appointment, Fieth said: “Building societies and other mutual lenders and deposit takers play a vital role in the financial services sector in the UK.
“They are important to consumers and communities; contribute to financial stability and have a role to play in the growth and well-being of the UK economy.”
David Cutter chairman of the BSA, added: “Mutuals are different to banks and there is a real opportunity to further promote this point at a time when consumers are factoring standards and ethics into their buying decisions alongside rate, product, service and access.
“At the same time we are faced with the backdrop of a sluggish economy, a continued ultra-low Bank Base Rate and an ever increasing regulatory burden. Robin and his team will be working closely with members to overcome these obstacles and promote our challenger status.
“I am also grateful to Adrian for his tireless work over the past 20 years as Director-General. He will remain firmly at the helm of the BSA until Robin arrives.”