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Insolvency ad campaign banned by regulator 3 October 2011

A Cheshire-based lead generator and operator of insolvency websites has been slapped with enforcement action from the Advertising Standards Authority (ASA) after a recent campaign.

Investigators at the ASA found that I-Pro of 256 Glebelands Road, Sale, Cheshire, breached ASA rules after a recent text message campaign which stated that “due to new legislation, those struggling debt can now apply to have it written off”.

The ASA said the campaign breached its CAP code because it was misleading, the messages were unsolicited and that the company continued to send text messages when asked not to.

ASA adjudicators said I-Pro had not send any evidence to support new legislation that those struggling with debt could have it written off and said no details of the company were included with the text messages, also breaching ASA rules.

As a result, the ASA said the ad must not appear again in the current format and I-Pro has been asked to remove consumers’ details from their database if asked to do so.

Insolvency News attempted to contact I-Pro on the number listed on its Business Insolvency Advice website, but calls were diverted to a mobile phone voicemail, despite the 0844 number that appears on the company’s website.

Directors representing I-Pro also failed to respond to adjudicators requests during the ASA investigation.

By Joe McGrath


Related links

- Advertising Standards Authority



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