Ernst & Young has unveiled its new corporate identity after announcing Mark Weinberger as global chairman and CEO of the professional services firm.
The Big Four firm unveiled a new brand mark and logo, slogan and revised its name to simply EY.
Weinberger said: “From 1 July we will be called EY. Shortening our name will provide consistency and ease of use for EY practices and clients around the world.
“We have also redesigned our logo, reflecting our new brand name clearly in the design. Our new brand name and logo demonstrate clearly and boldly who we are and reflect the goal we have recently set ourselves to be the number one brand in our profession.”
Replacing outgoing CEO, Jim Turley, Weinberger was appointed to the position in January, but formally took up the role yesterday as the company unveiled its new look.
He had previously acted as the firm’s global and Americas head of tax, and the Global and Americas Executive.
Weinberger has also been a senior advisory partner for many of EY’s largest clients and also served on the Global Markets Executive and Global Public Policy Committees.
He said: I’m looking forward to tackling the challenges ahead. EY has a proud history that stretches back more than a century. We are building on our history and our reputation to create our future.”
EY’s new tagline – Building a better working world – will also serve as the firm’s purpose, according to chairman and UK & Ireland managing partner, Steve Varley.
He explained: “We will go beyond our commitment to delivering a high quality service to our clients, to address the most pressing issues in the societies in which we work.
“We will use our expertise to team with other companies that share our purpose and commitment to building a better working world.”