The administration of the Norfolk-based firms will be handled by Jamie Playford of Parker Andrews.
The family companies – which offered coach, river and ocean cruise breaks, as well as package holidays abroad – had been trading for more than 50 years. But a tough trading period and cash flow problems forced the decision to cease trading with immediate effect.
The timing of the decision was deliberately made to coincide with the return of a coach tour so no customers have been stranded abroad.
Some 220 customers have booked holidays, totalling in £250,000 deposits laid down, with bookings having been taken up to May 2012.
Although the next tour is due to depart on November 18, Parker Andrews has negotiated with BCH, the company’s travel insurer, to ensure all holidays go ahead this month.
However, the company’s insurance does not cover day trips or airport transfers. Offers are being sought for the business and assets, including the company’s freehold.
The administrator is also on the lookout for a new provider to deal with holidays booked from December 2011.
All employees are currently being assisted by the administrator with their redundancy claims.
By Andy Pearce