The insolvency of Blackpool-based Coronation Rock – which sold its sweets in Europe and Australia – will be handled by MCR, which was recently bought by financial advisory and investment banking firm Duff & Phelps.
MCR’s Stephen Clancy and Sarah Bell have been named as joint administrators for the process.
The seaside sweets specialist made history two years ago when it created a giant piece of rock - called ‘Suga-rock’ - weighing almost 70 stones.
The 14-foot long offering was made to celebrate a Sugababes concert (pictured) held in the West Country and beat its previous record set in 1997.
The company – whose shop and manufacturing premises are both in Blackpool - produced custom-order sticks of rock weighing up to 2kg and in any required shape.
As well as rock, the retailer also made sweets, novelty products, fudge and toffee.
Managing director Ian Atkinson declined to comment about the insolvency process.
Coronation Rock was founded in 1927 and, according to its website, has always been a family-run business.
By Andy Pearce